Committees

All OpSS Council members are encouraged to join a committee. Brief descriptions and approximate time commitments for each committee appear below. To join, or to get further information, please contact Communications and Membership Coordinator, Edith Thayer.

> Membership Committee
> Member Resources Committee
> Conference Committee
> Sponsors Committee
> Regulatory & Legislative Committee

Membership Committee

Chair: Becky Davis: becky.davis@deltacommunitycu.com
Vice Chair: Dave Tate: dtate@abecu.org

Mission: To attract new members and retain current members.

Key Functions: Develop strategies and take actions that foster membership involvement, retention and growth.

• Support efforts to attract and retain members.
• Determine actions/resources to increase and enhance member involvement in Council activities such as subcommittees.
• Promote Council memberships at industry events.
• Leverage league relationships to support membership development.
• Coordinate Member surveys as needed.

Time commitment: Committee conference calls (approx 30 minutes each).

Approximately 2-3 hours/month to conduct phone calls, e-mails and other contacts as determined by the committee especially during October-April renewal season.

Annual Goals: The OpSS Council membership committee has the following goals for 2011:

• 635 paid members by year end with a stretch goal of 650 members.
• 85% Member retention.
• Examine demographics for segmenting members according to their needs.
• Evaluate how to get new members involved during 1st year.

Action Items: To achieve those goals the following activities/timing will take place, with the support of the committee members and CUNA staff.

Retention: E-mails, phone calls or letters need to be made to all non-renewed parties from October-April.

Member promotion: Membership promotional mailings are to go out in fourth quarter of a year and first quarter of the following year and in conjunction with conference promotional mailings. Additional mailings that promote the OpSS Council to go to prospects that attend other CUNA events during the year (CUNA Management School; Financial Management School; Economics & Investment Conference). The Committee will contact those prospects personally early in the 2nd quarter of the year.

Member Involvement: Contact new members personally during the first month after they have joined to welcome them, answer questions, encourage participation and solicit feedback. This is an ongoing activity, but most heavily needed during January - June timeframe.

Member Resources Committee

Chair: Patsy Gayda: patsyg@stcu.org
Vice Chair: Robb Keith: keithr@members1st.org

Mission:

• To promote communication within Councils.
• To insure membership is aware of and increase usage of all Council resources, including but not limited to Council website, listserve, Member Connect, Council sponsored webinars, virtual roundtables and podcasts.
• To ensure the production of quality white papers appropriate for all Councils.
• Assist in the development, review and promotion of OpSS-related educational resources .
• Focus on and solicit participants in publicity items featuring OpSS members or activities.

• Work with CUNA staff to publish white papers of pertain industry interest.
• Work with CUNA staff to create webinars, podcasts and roundtables of pertinent industry topics.
• Volunteer or obtain volunteers to work with, present or otherwise promote the Council through presentations, media opportunities and/or educational programs.
• Support and promote Council membership benefits at industry opportunities.
• Promote, select and present Best Practices Awards for 2011 Conference.

Annual Goals – 2011:

• Best Practices When Implementing Business Services.
• Credit Card Pricing in Light of Current Legislation.
• CRM Strategies – Third and Fourth Generation Applications.
• Upgrade content of file library with 60 additional documents.
• Solicit entries and select winners for Best Practices Awards Program.

• Complete the fourth podcast associated with the initial podcast series.
• Conduct a podcast on Generational Marketing.
• Determine if/what the future of podcasts should be.

• Solicit 10 or more entries.
• Review the program to determine if categories/criteria are appropriate.

Action Items:

To achieve these goals the following activities/timing will take place, with the support of the committee members and CUNA staff:

White Papers: All writers will be identified and secured by CUNA staff. Calendar set for drafts will be reviewed by Committee. Committee will provide appropriate industry experts to writers for topics.

Website/File Library: Review content and determine gaps and identify topics /examples for added postings during first quarter. Once topics are identified, promote contributions from members. Achieve a target of five contributions per month.

Best Practices Awards: Review categories and criteria/ measurement, making any changes deemed necessary. Promote Awards program to members via list srve and Member Connect. Recruit judges and determine timetable /process for judging. Work with Conference Committee to determine if Best Practice Awards should be moved to Conference Committee.

Webinars: Come up with topics for webinars. Identify potential presenters for webinars and work with CUNA staff to schedule. Refine focus / content prior to each event. Promote webinars 3-5 weeks in advance of event.

Educational and Media Opportunities: Review / provide input to documents, educational presentations and media opportunities as presented or suggested by CUNA staff and/or review drafts of same.

Conference Committee

Chair: Steve Langley: stevel@traviscu.org
Vice Chair: Greg Inman: ginman@neighborsfcu.org

Mission: The Conference Committee works to create a successful conference experience for the council and its membership.

Key Functions:

• Helping identify the conference theme, direction, and speakers.
• Building a relevant topic agenda.
• Identifying social activities and other value-added benefits.
• Promoting the conference to members and other potential attendees.
• Leveraging resources to help the council make the most of its conference dollars.
• Assisting speakers in clarifying session content and direction.
• Introducing speakers and serving as host/hostess for breakout sessions during the annual conference.
• Promote, select and present Best Practices Awards for Annual Conference.

Annual Goals:

• Maximize attendance at annual conference by ensuring all disciplines represented on the OpSS Council have adequate sessions presented at conference.
• Obtain maximum number of Best Practices self-nominations, with at least two in each category.
• Review categories and criteria/ measurement, making any changes deemed necessary.
• Promote Awards program to members via list serve and Member Connect.
• Recruit judges and determine timetable /process for judging.

Sponsors Committee

Chair: Debbie Baumann: debbie.baumann@mazuma.org
Vice Chair: Steve Stryker: sstryker@scu.org

Mission: To attract and retain sponsors for the annual Conference. Seek ways to increase more sponsorship opportunities for partners through website, webinars and other programs.

Key Functions: Develop strategies and take necessary actions that find new sponsors while nurturing existing sponsors allowing the council to meet or exceed our sponsor revenue goals for the annual conference.

• Identify and contact vendors for conference sponsorships.
• Support efforts to attract and retain sponsors.
• Determine actions /resources to increase and enhance sponsor involvement.
• Conduct a post conference sponsor survey to measure satisfaction and discover new ideas to add value for the sponsors.
• Conduct a sponsor reception at the conference to celebrate and thank them for their support.
• Review and recommend changes to augment current sponsor agreements or benefits.

Time commitment: 4-6 conference calls (60 minutes each). Commitment starts at the close of the previous year’s conference. Much of the work takes place 9 to 3 months prior to the conference.

Annual Goal:

• The Sponsors Committee has the following goals for 2011: $69,000 in income from conference sponsors.
• Achieving a minimum overall satisfaction rating of 4.0 on a scale of 1-5 for conference sponsors.

Action Items: To achieve those goals the following activities/timing will take place, with the support of the committee members and CUNA staff;

Retention: E-mails, calls or letters to existing sponsors; December - May 2011 (looking for commitments from current sponsors by January 2011).

Sponsor Promotion: Initial contacts to potential sponsors – November 2010 through June 2011 Develop a list of sponsor prospects to contact.

Sponsor Involvement: All sponsors will be invited to a thank you reception at the conference and will be surveyed post conference to assist with planning the next year’s conference and to improve sponsorship engagement and value.

Recognition Items: Committee to send thank you letters to all sponsors after the conference.

Sponsor Satisfaction Survey: Develop survey and distribute post conference.

Overall Benefits: Discuss overall sponsor benefits, potential additions and ways to add value to current sponsors.

Regulatory & Legislative Committee

Chair: Diana Houston, dianah@gcua.org

Mission: To provide valuable input on regulatory and legislative issues, especially those that related to expertise / focus of OpSS Council members.

Key Functions:

• Collaborating with Council administration and CUNA Washington staff to identify opportunities for comment.
• Helping coordinate the collection of comments from Council membership.
• Assisting in the preparation and writing of formal comment documents.

Time commitment: Operates on an as-needed basis. Plan 1 - 2 hours per month throughout the year, unless special issues arise.

Annual Goal & Objectives: The OpSS Council Regulatory & Legislative Committee has the following goal and objectives.

Goal

Protect interests of credit union operations, sales, and services especially in light of any unintended consequences on credit unions of government programs designed to stimulate the economy and assist homeowners.

 

Objectives

(1) Alert Council members of pending legislation or regulation that could positively or negatively affect CU operations, sales, or services.

• Final rules that will impact CU ops, sales, service
• Proposals that will impact CUs necessitating comment calls.

(2) Provide two-way channel between Council members and CUNA staff on hot-button issues.

• Prompted by CUNA staff
• Prompted by Council members

Action Items: To achieve those goals the following activities will take place, with the support of the committee members and CUNA staff:

Action Items

(1) Forward relevant final rules & comment calls to Council members via email and/or web posts.
(2) If warranted, solicit input from Council members on hot-button regulatory issues that arise.
(3) Monitor listserv & web posts for regulatory issues to be brought to the attention of CUNA staff.
(4) In coordination with Council administration, supplement website content for regulatory issues.
(5) Periodically check-in with Regulatory Committees of other Councils.
(6) Collaborate with Member Resource Committee to offer regulatory resources to OpSS members.