Filene Gives Council Members Access to Valuable Research

CUNA Councils
August 15, 2007 | COMMENTS

Dedicated to scientific and thoughtful analysis about issues affecting the future of consumer finance and credit unions, the Filene Research Institute is one of the most highly respected organizations in our industry. And thanks to Filene, council members now have free access to the Filene Executive Report: 10 Research Findings with Strategic Implications for Credit Unions.

Click here to download the report.

Authored by Dave Smith and Karen P. Goncalves of Pepperdine University's Graziadio School of Business and Management, this report summarizes the latest research in the areas of strategy and marketing. They report on cutting-edge thinking in the specific areas of Web-based communication, segmentation modeling, strategic collaboration, the elements of successful consumer interactions, and questioning conventional wisdom, among others.

The Filene Research Institute is a 501(c)(3) non-profit organization. Their research and innovation programs are made possible by more than 1,400 members. If your credit union is not already supporting Filene, please consider doing so in the future.