CUNA Councils White Papers

As one of the many benefits of your CUNA Council membership, you have complimentary access to over 200 white papers (research papers/e-books) from all six Councils below - they are $50 to non-members, which is a savings of over $10,000! Get thought-provoking insights on the latest trends, techniques, and perspectives on the challenges you face today, or will face tomorrow.

• Cross Council
• CFO
• HR/TD
• Lending
• Marketing & BizDev
• OpSS
• Tech

Operations, Sales & Service White Papers
Title	Author	Date
Building Member Lifetime Value (Non-Members, click here to purchase)	Jeff Rendel	December 2011
eServices: Building Effective Systems that Help Attract and Retain Members (Non-Members, click here to purchase)	Judy Dahl	September 2011
A Brave New World of Plastic and Payments (Non-Members, click here to purchase)	Jim Jerving	June 2011
CRM Strategies (Non-Members, click here to purchase)	Jim Jerving	December 2010
Credit Card Pricing: Effective Strategies for a Post-CARD Act Market (Non-Members, click here to purchase)	Judy Dahl	August 2010
Too Good to Be True: Detection and Prevention Of Common Scams (Non-Members, click here to purchase)	Mary Mink	August 2010
Implementing Business Services (Non-Members, click here to purchase)	Jim Jerving	July 2010
Branch Strategies (Non-Members, click here to purchase)	Jim Jerving	September 2009
ACH Payments: A Key Tool in Your Electronic Payments Toolbox (Non-Members, click here to purchase)	Judy Dahl	May 2009
The Decoupled Debit Dilemma (Non-Members, click here to purchase)	Elizabeth D. Thompson	January 2009
Scoring at the Core: Strategies to Build Core Deposits—And Member Relationships (Non-Members, click here to purchase)	Karen Bankston	January 2009
Credit Union Rewards Programs that Enhance Member Relationships (Non-Members, click here to purchase)	Neil Bartlett	August 2008
Maximizing Debit Profitability and Usage (Non-Members, click here to purchase)	Darla Dernovsek	June 2008
Strengthening Member Connections: 2007 Best Practices Awards from the CUNA OpSS Council (Non-Members, click here to purchase)	Karen Bankston	May 2008
Taking Care of Business Members: The Case for Business Services as a Relationship-Building Strategy (Non-Members, click here to purchase)	Karen Bankston	April 2008
Net Promoter® Score in Action (Non-Members, click here to purchase)	Elizabeth D. Thompson	April 2008
Rethinking Branch Design: Strategies for Non-Traditional Approaches to Branch Design and Operations (Non-Members, click here to purchase)	Darla Dernovsek	February 2008
Innovative Products that Generate Revenue (Non-Members, click here to purchase)	Jim Jerving	November 2007
Creating an Experience Culture (Non-Members, click here to purchase)	Elizabeth D. Thompson	August 2007
Small Business Services from an Operations Perspective (Non-Members, click here to purchase)	Neil Bartlett	February 2007
Converting Indirect Members (Non-Members, click here to purchase)	Jim Jerving	January 2007

...Looking for More White Papers?

> Pre-2007 Council White Papers are Available in the Archive Here