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CUNA Councils White Papers

As one of the many benefits of your CUNA Council membership, you have complimentary access to over 200 white papers (research papers/e-books) from all six Councils below - they are $50 to non-members, which is a savings of over $10,000! Get thought-provoking insights on the latest trends, techniques, and perspectives on the challenges you face today, or will face tomorrow.


Not a member? Join now or call 800.356.9655, ext. 4047 to purchase the white papers listed below.

 Operations, Sales & Service White Papers
Title Author Date
Re-Imagining the Branch Bryan Ochalla October 2014
Meaningful Metrics Karen Bankston July 2014
Retail Strategies to Attract Youth Kelley Parks and Lisa Taylor Phelps December 2013
Fraud Trends: New and Repurposed Scams and Schemes Beth Stetenfeld September 2013
Recipes for a Sales Culture: How Credit Unions Blend Sales & Service Karen Bankston August 2013
Is Technology Causing Branches to Close but Service to Thrive? Jim Jerving April 2013
Mergers from an OpSS Perspective
Darla Dernovsek December 2012
The Smart Card Timeline: Moving From Mag-Stripe to EMV Technology
Beth Stetenfeld November 2012
Juggling Priorities in Branch Operations Management
Darla Dernovsek July 2012
Alternative Revenue Sources: An Engine for Sales & Service Growth
Jim Jerving July 2012
Building Member Lifetime Value
Jeff Rendel December 2011
eServices: Building Effective Systems that Help Attract and Retain Members
 
Judy Dahl September 2011
A Brave New World of Plastic and Payments
Jim Jerving June 2011
CRM Strategies
 
Jim Jerving December 2010
Credit Card Pricing: Effective Strategies for a Post-CARD Act Market
Judy Dahl August 2010
Too Good to Be True: Detection and Prevention Of Common Scams
Mary Mink August 2010
Implementing Business Services
Jim Jerving July 2010

...Looking for More White Papers?

> Pre-2010 Council White Papers are Available in the Archive Here